Branding is about
connection, and when done right —
it's emotional.
—Sharon Rhiney
Union Station Fashion Week Signage

Environmental Design

St. Louis Fashion Week 2014 signage concept, design, typography and illustration. The font was inspired by a 1960 hand lettering handbook.

WFA Billboard


One of several billboards in and around Saint Louis promoting Wells Fargo Advisors' philanthropy at Harris Stowe State University.

Interior bldg bridge window design

Interior environmental Design

The interior building design and signage were created to be eyecatching and interplay with the architecture while being unobtrusive to foot traffic.

George Floyd's Last Words

George Floyd's Last Words

His final moments
Rendered in bold black letters.
Designed to bring change

Higher res JPG here.

Ad for Fashion Week

St. Louis Fashion Week Ad

This full page ad uses diversity in stock imagery to promote St. Louis Fashion Week 2014. Ad ran in local media and magazines as part of the collateral for the Union Station Fashion Week event.

Empower Missouri

Empower Missouri Brochure

Empower Missouri is a social service, social justice advocacy group. Event cover was designed and illustrated with superhero comic strip as inspiration. Created with Adobe Illustrator. See the 2018 Empower Missouri brochure here.

Embrace You hair salon website

Embrace You Hair Salon

Photographs taken at Missouri Botanical Gardens were mixed with a selfie of the salon owner and some stock images. One-page responsive website was created using Webflow. Visit the website here.

University City design

U. City Design

It's my design for
University City.
This is where I live.

Logo Designs


Various logo designs, including ProgressWomen, Fleur [medicinal cannabis], Beverly Gen Photograny, Influencing Social Policy, and 314Yoga. More logos here.

Womens History Month Social Media Post

Womens' History Month Design

Illustrated for
Brown School Women's History
Social media

Indigenous Peoples Day Social Media posts

Indigenous Peoples Day

First Peoples' Day art
Strong culture and history
A celebration

Stop The Bleed STL kids activity page

Activity Page for Stop the Bleed

Activity page
to help schoolkids learn about
traumatic first aid.

Womens History Month Social Media Post

Black History Month at the Brown School Design

Black History Month
Saluting activism
Both past and present

Octavia Butler prose in After Effects

Black History Month animation

Black History Month
Designed with AfterEffects
Legacy lives on

Donut phone photo


Personal photo of a 1970s Western Electric "donut phone" framing a Mid Century Modern red chair. More photos here, and at Madzendesign on Instagram

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photo of Sharon in yellow jacket
photo of Sharon reflected in storefront window

About Me

A design creative with extensive experience as an in‑house designer in the corporate, banking, and nonprofit sectors. From planning to conception to completion, I seek to empower, listen, and create to launch powerful print, event, environmental, and web‑based designs.

Technical Skills

Adobe InDesign, Illustrator, Photoshop


After Effects








Contact Me

How may I help you,
with inhouse, studio, or
remote design needs?

Saint Louis, Missouri


Haiku and design by yours very truly Madzendesign in Saint Louis